Neil O’Boyle is an Irish communications lecturer based at the School of Communications, Dublin City University. His principal research interest is the relationship between media, popular culture, and collective identities – a subject he explored in New Vocabularies, Old Ideas: Culture, Irishness, and the Advertising Industry (Peter Lang 2011) and Sport, the Media, and Ireland (Cork University Press, 2020). His most recent book is Communication Theory for Humans: Communicators in a Mediated World (Palgrave, 2022). Neil is a co-investigator on the BeFore project. He has a keen interest in sport and is particularly fond of football and boxing. His all-time favourite sportsmen are his sons, Ronan and Eoin.